Summary

The use of down jackets by athletes from all over the world has sparked a series of debates and controversies.
Categories such as outdoor apparel and down jackets are booming, and many apparel companies are taking advatage of this opportunity to show off their strengths. The purpose of this study is to investigate the down jackets of the Winter Olympics delegation, to examine the main types of Winter Olympics clothing, to understand the Winter Olypmics down jackets and their impact on the brand and to examine the revenue generated by technical clothing for the brand. A deeper expected outcome of the project is valuable information about the Winter Olympics down jacket, its price, and the impact on the brand’s revenue.