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All information presented here is the students opinions based on answering a particular brief.

Group Members:

Yzabella Bacani
Fatima Dayao
Yuetong Zhang

Keywords

  • ADAPTIVE SPORTSWEAR
  • THE DISABILITY DIVIDE
  • ACCESSIBILITY

Summary

This group project aims to give an overview of the current PWD (people with disabilities) market, and how future opportunities can tackle the societal and practical barriers that these consumers face. This group project was inspired by the social factors that directly highlight the importance for inclusion within the disabled consumer market, the PWD consumer value, and the specific demand for the availability of adaptive wear in the sportswear apparel industry. By adopting current innovative technologies such as CAD software, Infrared Technology with Thermoregulating and Compression Materials, and 3D Printing, it opens up new possibilities for the industry to provide more options and create more bespoke pieces that cater to the PWD market.