Summary

The demand for wearable technology in fitness is high, due to the competitive environment in which athletes perform, but also because there are strict rules around anything that may be classed as ‘performance enhancing’. Professional athletes seek technology which aims to aid them in their training, recovery or even just help track their overall lifestyle. These technologies are known to be expensive and can have their flaws and as these athletes and trainers seek out the best devices providing accurate data, it is important for these products to be innovative and improving especially in the current rapidly growing technology market.