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All information presented here is the students opinions based on answering a particular brief.
Team Members:
Yixin Zhang
EDI/CSR
Wanting Zhang
Financial Director
Yiman Lyu
Managing
Yi Lyu
Commercial director
Zihan Xu
Merchandising
Dandan Wang
Marketing Director
Zinan Zhang
Marketing director
Keywords
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BUILDING INCLUSIVE COMMUNITY
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WELLBEING
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SOCIAL INTERACTION
Summary
Our company is ready to launch an online pet outdoor products store combining with offline pop-up pet camping experiences and the long-term goal is to form a community that belongs to our brand, providing reliable and sustainable outdoor pet supplies as well as a platform for dog and individual social interaction. Providing emotional value to both customers and dogs is at the heart of what we do, and we pay attention to the mental health of pets while meeting the needs of dog lovers.