All information presented here is the students opinions based on answering a particular brief.

Team Members:

Flora Darby
Anna Shorten
Bella Madigan
Dij Yildirim
Ruby Griffiths
Sophia Sadler

Keywords

  • Digital Engagement
  • Strengthen Community
  • Drive Experiences

Summary

Having conducted an in-depth analysis of Acne Studios, the key area of development and improvement is Marketing Communications. Strengthening this will address the pain points initially identified; weak digital engagement, a limited market reach and a need for stronger sense of community surrounding the brand. Enhancing digital content, targeted campaigns in various medias, and interactive brand storytelling will deepen consumer engagement, attract new audiences and foster brand loyalty. In prioritising community building initiatives and leveraging digital innovation, Acne Studios can create an immersive brand experience. These efforts will drive loyalty, translating to increased sales and strengthen brand affinity.