All information presented here is the students opinions based on answering a particular brief.

Team Members:

Erin Wilson
Shivani Acharya
Alya Wasfi
Renjie Xie
Amelie Mandelson Marsh
Enya Stewart

Keywords

  • Sustainability
  • Digital Innovation
  • Brand Relevance

Summary

This project delves into Prada’s current market challenges, including sustainability concerns, a limited digital strategy, and difficulties in attracting younger consumers. It explores how the brand’s traditional approach contrasts with the rapidly evolving luxury landscape, where experiential retail and digital engagement are key. Ultimately, by analysing Prada’s competitive positioning and growth opportunities, this research uncovers strategies to enhance its relevance, drive innovation, and strengthen its appeal to modern luxury consumers. With the luxury industry increasingly shaped by digital transformation and sustainability, this project offers valuable insights into how Prada can navigate these changes and secure its future success.