Fashion Project: Intimissimi

Summary

Intimissimi's new direction is empowerment, inclusivity, and evolving to future consumer needs. The marketing will highlight inclusive advertising, inclusive influencer partnerships and enhance social media engagement. Product development addresses expanding ranges, adaptive ranges and swimwear, as well as sustainable, ethical materials. Retail strategies will promote an inclusive omnichannel experience, rebranding and redesigning stores to reflect modernity and inclusivity without objectifying. Similarly, expanding into new markets such as UK, maintaining Intimissimi's Italian heritage and modifying to differing cultural tastes increases brand credibility. While long-term goals focus on global development, marketing and product diversification, short-term goals emphasise high-impact, low-cost strategies, including social media. These techniques aim for long-term profitability in a competitive market, enhancing its brand identity and evolving with consumer preferences.