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Team Members:

Charlotte Bell
Ava Willison 
Odhran Donnelly 
Kadijatu Conteh
Mia Gibbs

Keywords

• Innovation
• Neurodiversity
• Future

Summary

SKIMS has redefined inclusivity since 2019, building a $5 billion brand on the principle that fashion should work for every body. Yet one consumer remains structurally invisible: the neurodivergent adult. With diagnosis rates rising 450% and mainstream apparel continuing to overstimulate, scratch and exclude, the gap is undeniable. SKIMSENSE is the answer, a clinically credible, sensory-safe collection built on SKIMS’ seamless DNA. No tags. No rough seams. No compromise on style. Applying Blue Ocean Strategy, this community-led extension positions SKIMS as fashion’s definitive first-mover in neurological comfort design. Because feeling good shouldn’t be this hard. SKIMSENSE is a clinically credible community led brand extension strategy.