FBT Graduate Showcase 2026

Fashion Project: REDEFINED by Oh Polly – Menswear Range

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Brodie Perkins
Lena Siller
Emily Pollington
Jade Tomlin

Keywords

  • Diversification
  • Innovation
  • Target Market Expansion

Summary

REDEFINED is a menswear range that will allow the diversification of Oh Polly’s brand, enabling them to capitalise on the growing menswear market, which currently presents untapped opportunities for growth. This expansion introduces Oh Polly to a new customer base and could position them as a key player in the evolving landscape of men’s fashion. By offering innovative designs targeted towards fashion-forward men, REDEFINED aims to capture attention and stand out in the competitive market. This strategic expansion aims to drive revenue growth, leveraging Oh Polly’s existing brand reputation and design expertise to create a distinct identity in the menswear segment.