Student projects go live on Tuesday 12th May — explore what’s coming and register now to be first in line.

Team Members:

Ruiwen Ying
Jiaqi Meng
Ziyin Tan
Jinghan Zhu
Zhen Luo
Zhiyuan Chang

Keywords

• Communication
• Digitalization
• Global presence

Summary

Aritzia is a fashion brand known for its “Everyday Luxury” positioning and exceptionally loyal customer base. As our group work shows, its next stage of growth depends on addressing several structural challenges: heavy reliance on the North American market, overdependence on key categories such as outerwear, and limited differentiation in a highly competitive premium segment. To strengthen long-term growth, Aritzia should expand into Europe in a carefully targeted way, diversify beyond seasonal hero products, build a stronger lifestyle-driven brand ecosystem, and turn sustainability from supportive messaging into a measurable strategic pillar.