FBT Graduate Showcase 2026

Fashion Project: Ganni

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Wing Yi Leung
Shenao Li
Yaxuan Hu

Keywords

  • Consumer
  • Service
  • Sustainability

Summary

Through a comprehensive situational analysis, four key issues have been identified in Ganni’s operations. Despite their continuous efforts to differentiate themselves from other fashion brands, their excessively aggressive approach has resulted in consumer dissatisfaction. Although they have consistently boasted that the brand itself is not sustainable, they still promote it externally in conflicting ways. This has caused the brand to neglect its consumers and services. We recommend that Ganni reshape its brand perception by p rioritising the consumer and making sustainability a long-term goal for future endeavours.