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All information presented here is the students opinions based on answering a particular brief.
Team Members:
Click on the image to view the team member’s PDF or watch their video:
Yiming Ma
Managing Director
Managing Director
Christina Dong
Merchandising Director
Merchandising Director
Yi He
Market Research Director
Market Research Director
Xueyi Ren
Finance Director
Finance Director
Jian Zhang
Commercial Director
Commercial Director
Sisi Guo
Marketing Director
Marketing Director
Keywords
- FEMALE 15-35
- WELLBEING
- WEARABLE TECHNOLOGY
Summary
Despite growing demand, the UK yoga pant market does not cater to smart products. My Pants has seized this opportunity to position itself in the market, filling the gap by integrating wearable technology into its plus-line yoga pants. Our vision is to become the most useful, functional, and excellent smart yoga pants available in the market. Meanwhile, our product helps customers to adjust their yoga posture and breathing. The mission of our brand is to improve people’s health condition, lifestyle, and overall physical and psychchlogical performance well-being.