Group Members:

Wenbo Wang
Shuyang Chen
Yufei Xie
Qian Hu
Jiachun Liu
Haoqi He

Keywords

  • UPCYCLE
  • PET-OWNER BONDING
  • CUSTOMIZATION

Summary

Meowch Meowch is a sustainable pet fashion brand that strengthens the pet-owner bond through stylish, eco-friendly matching accessories. Using upcycled fabrics, we create unique designs that promote circular fashion while making pets and their owners look effortlessly coordinated. Our marketing strategy integrates social media engagement, influencer collaborations, and loyalty-driven campaigns to drive brand awareness and customer retention. Our mission is to redefine pet fashion by blending sustainability, self-expression, and emotional connection, offering pet lovers a way to showcase their bond while making a positive environmental impact.