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Team Members:

Serena Osborne
Molly Savage
Lily-May Ioannides-Beer
Yike Li
Anate Jobi
Leila Baytug (Nelson)

Keywords

• SAFETY FIRST
• LIFESTYLE-LED INNOVATION
• EMPOWERMENT

Summary

HELMIT is the new “it girl” helmet – the first genuinely fashion-forward helmet on the market, redefining urban cycling for a style-conscious generation. Our mission is to prove that safety and style do not have to be mutually exclusive, combining certified protection with lifestyle-led innovation. Created for everyday wear, HELMIT reduces helmet hair while integrating seamlessly into outfits through full customisability. We address the key frustrations of urban cycling, transforming the helmet from something riders avoid into something they want to wear. More than just a product, HELMIT represents a cultural shift – empowering our community to feel confident and protected every time they ride.