Summary

This project for Ralph Lauren is all about transforming the brand through creating a new sub brand that’s more relevant to the younger consumer group of Gen Z, emphasising on brand’s sustainability efforts to meet consumers’ changing demands, adopt digital innovation as well as boosting marketing activities across social media platforms in order to better interact, engage and communicate with the customers. Starting from 2022 A/W season up to 2027 A/W season using a proposed future timeline.