FBT Graduate Showcase 2026

Fashion Project: Primark

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Benjamin Gurnham
Isra Jehangir
Natasha Jeryal
Jiatong Niu
Lejia Wang
Patrycja Wawrzyniak
Qing Yang

Keywords

  • Innovative
  • Affordable
  • Fashionable

Summary

It has been the goal of this report to create new ideas, something that can be beneficial to us as stakeholders within Primark. An in-depth analysis highlights current strategic shortfalls, whilst implementing thoughtful business strategy. Discussion explores topics such as ‘Phygital’ Retail, operational management and sustainability/CSR within fashion. Bringing you… ‘Amazing Fashion at Amazing Prices’ (Primark, 2022).