FBT Graduate Showcase 2026

Fashion Project: Skims Strategic Development Report

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Yijie Hao
Xinbei Zhou
Yutong Sun
Yuan Cao
Runing Zheng

Keywords

  • Innovation
  • Expansion
  • Sustainability

Summary

Skims is capitalizing on the rising demand for tights globally and in the Asia-Pacific by targeting the older consumer segment and enhancing existing offerings to improve customer satisfaction and expand market share. By integrating digital tools in its supply chain,Skims aims to boost efficiency ,reduce costs and commit to sustainability. The company’s strategic shift focuses on developing new offerings to meet customer needs and altering its image from an “influential ancillary industry” to a primary market player.