All information presented here is the students opinions based on answering a particular brief.

Team Members:

Ruoyi Liang
Zitong Li
Yizhuo Li
Xiang Miao
Shiqi Gai
Xuanzhu Lin

Keywords

• DNA
• Disruption
• Decentralized

Summary

Diesel X is Diesel’s bold step into the digital fashion and Web3 revolution, continuing the DNA of Diesel, and embracing blockchain, NFTs, and the Metaverse to create an avant-garde sub-brand. It offers exclusive virtual clothing and a mobile app for seamless digital transactions. By partnering with game platforms and utilizing celebrity influencers, Diesel X strengthens its presence in virtual spaces. The brand also introduces offline pop-up stores which collaborates with Metaverse and direct-to-consumer blockchain sales, enhancing transparency and sustainability. This strategy aligns with Diesel’s rebellious identity while minimizing production costs, reducing waste, and positioning Diesel as a digital fashion pioneer.