FBT Graduate Showcase 2026

Fashion Project: Lululemon

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

CHUAN HE
HUAXUAN ZHANG
JIAJING YE
MENG ZHANG
YIJIA HU
YIYUN CHEN

Keywords

  • Athleisure
  • Innovation
  • Sustainability

Summary

The report conducts an in-depth analysis of Lululemon’s market position as a premium athleisure brand and explores its advantages in community engagement and product innovation. The report demonstrates that women aged 25-34 with high disposable incomes comprise the main health-conscious consumers. The report identifies major competitors, such as Nike and Alo Yoga, and discusses the rising challenges from sustainable development requirements and increasing alternatives. Future strategies should enhance digital engagement and launch a fashionable athleisure line. To maintain its status as a market leader and remain competitive, Lululemon must adapt to external pressures and keep innovation.