FBT Graduate Showcase 2026

Fashion Project: Balenciaga Brand Development Project

Click the full screen icon below

to see the report full size

Your browser does not seem to support iframes. Click here to read this PDF.

document.addEventListener(“DOMContentLoaded”, function(){
var target_element, iframe_element;
iframe_element = document.querySelector(“iframe.flowpaper-class”);
target_element = document.querySelector(“”);
iframe_element.style.height = target_element.offsetHeight + “px”;
});

All information presented here is the students opinions based on answering a particular brief.

Team Members:

Maya Ali
Juvairiyah Waseem
Yuhong He
Yunzhe Shi
Miao Keyan
 

Keywords

  • Captivate
  • Innovate
  • Reminisce

Summary

This project focuses on Balenciaga’s current standing in the competitive luxury fashion industry. It identifies the brand’s strengths, which includes powerful inbound marketing from recognizable endorsements and a unique brand aesthetic, while also analysing weaknesses such as controversial marketing campaigns and alienation of core customers. This project provides strategic recommendations to improve brand equity and market visibility, stressing the need to balance modern-day attributes and the heritage of the brand along with digital marketing efforts to maintain a strong digital presence. In conclusion, this analysis seeks to help Balenciaga maintain relevance and gain sustainable growth in an ever-evolving fashion landscape.