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Team Members:

Nisa Kiara Sadiku
Claudia Bourget
Isabella Astley
Grace Davies
Misha Sharpe
Grace Layard

Keywords

• Heritage
• Femininity
• Sophistication

Summary

Stone Island was forged in Italian craftsmanship exploring naval heritage, and a passion for material innovation. Yet along the way, Stone Island’s strong foundations were misconstrued. Our strategy seeks to reunite Stone Island with its roots, re-imagining its narrative through a feminine lens that celebrates the traditional craftsmanship and innovative design inherent in its founding story. We are honouring the brand’s deep history by repositioning Stone Island as a sophisticated yet inclusive, culturally resonant brand. Not a reinvention but, a rediscovery. Rewriting the connotations and letting the craft speak for itself