FBT Graduate Showcase 2026

FASHION PROJECT: Calvin Klein

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Niamh Overmire
Matilda Salmon
Adrienne Grace Bland
Natasha Legge
Georgia Lawrence

Keywords

  • Revitalisation
  • Retail
  • Sustainability

Summary

Challenged by geopolitical instability & failure to meet revenue targets, Calvin Klein ‘lifestyle’ has lost its connection to its brand identity & true loyal consumer, weakening their position within the market. To tackle such issues, CK must utilise their core nostalgic strength to pave the way for their future, focusing specifically on their European market, which has been neglected as a result of infrastructure changes. Henceforth, a symbiotic combination of logistic and creative outlets will be explored focusing on rejuvenation, retail development & sustainability in an attempt to get people to fall in love with their Calvin’s again.

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