FBT Graduate Showcase 2026

FASHION PROJECT: COS STRATEGIC DEVELOPMENT REPORT

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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Xiang Meng
Canran Liu
Guanqi Qiao
Zhen Ren
Meng zexiang
Rujia Chen

Keywords

  • Re-connect
  • Promotional
  • Innovation

Summary

Overall, COS, a Swedish fashion brand, has built a strong brand difference at the micro level through innovative design and high-quality manufacturing as its established. However, by examining digitization trends and diversification in the macro-environment, four keys brand issue have been discovered that necessitate the brand’s ongoing adaptation to market changes. COS is projected to continue to build a footing in the worldwide market by tackling these problems with new and adaptable tactics.

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