All information presented here is the students opinions based on answering a particular brief.

Team Members:

 

Yixin Zhang

EDI/CSR

Wanting Zhang

Financial Director

 

Yiman Lyu

Managing

Yi Lyu

Commercial director

Zihan Xu

Merchandising

Dandan Wang

Marketing Director

Zinan Zhang

Marketing director

Keywords

  • BUILDING INCLUSIVE COMMUNITY
  • WELLBEING
  • SOCIAL INTERACTION

Summary

Our company is ready to launch an online pet outdoor products store combining with offline pop-up pet camping experiences and the long-term goal is to form a community that belongs to our brand, providing reliable and sustainable outdoor pet supplies as well as a platform for dog and individual social interaction. Providing emotional value to both customers and dogs is at the heart of what we do, and we pay attention to the mental health of pets while meeting the needs of dog lovers.