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All information presented here is the students opinions based on answering a particular brief.
Team Members:
Ethan Sharrock
Anna Frost
James Hutchins
Ziyi Liu
Yucheng Wang
Shixin Zheng
Keywords
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Sustainability
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Repositioning
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Integrated
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Omnichannel
Summary
Launching a new sustainable capsule collection, Repositioning the brand away from the fast fashion retail sector, Looking towards overhauling its current supply chain practices to be more sustainable, Using blockchain technology to enhance transparency, Create an effective IMC campaign, to provide a platform to address greenwashing claims, Streamline the physical store and revitalise select stores with engaging atmospherics and digital.