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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Olivia Allison
Baker Breeze-Watkins
Catrin Evans
Ava Giovanelli
Lucy Healy
Sally McCormick

Keywords

  • REignite
  • REthink
  • REinvest

Summary

There is a disparity between Vivienne Westwood’s sustainable ethos, and the one-off nature of their bridalwear. We have exploited this conflict of interest through championing a bridal rental service, where consumers will be led from pre-purchase through to post-purchase services. Our work will pose how bridalwear can ultimately be luxury, sustainable and quintessentially Vivienne Westwood. The idea of rental is somewhat misunderstood; our direction will prove how it is feasible and in fact, necessary. Thus, we have introduced ‘The Westwood Way’, a rental service, which will primarily revitalise the bridal range..