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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Shuhan Li
Hanze Li
Wanjin Luo
Yiren Qu
Chek Man Chelsea Tang

Keywords

  • Sub-brand
  • Innovation
  • Transformation

Summary

This project for Ralph Lauren is all about transforming the brand through creating a new sub brand that’s more relevant to the younger consumer group of Gen Z, emphasising on brand’s sustainability efforts to meet consumers’ changing demands, adopt digital innovation as well as boosting marketing activities across social media platforms in order to better interact, engage and communicate with the customers. Starting from 2022 A/W season up to 2027 A/W season using a proposed future timeline.