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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Alicia McTaggart
Ella Millburn
Lily Reid
Lucy Skinner

Keywords

  • Refine
  • Refocus
  • Reinvent

Summary

French Connection struggles with unclear target market segmentation, ineffective visual merchandising and a lack of differentiation in product ranges, leading to a declining market share and financial performance. To recover, three strategic directions are proposed: leveraging opportunities in the premium high street and market, implementing targeted marketing strategies and enhancing brand image. These strategies aim to strengthen connections with consumers, elevate market position and gain a competitive edge.