Full student project available May 9th 2023!

All information presented here is the students opinions based on answering a particular brief.

Team Members:

Click on the image to view the team member’s PDF or watch their video:

Luciana Chiru

Managing director

Kexin Guo

Financial Operation manager

 

Jiawei Huang

EDI/CSR officer

Xiaochen Shi

Marketing communication director

Shinan Xu

Merchandising Director

Shan Huang

Commercial director

Keywords

  • Innovation
  • Sustainability
  • Safety

Summary

As skiing continues to grow in popularity in China, the demand for skiwear is set to increase year on year. X-Treme will seize the opportunity to fill the gap in the skiwear market by offering Smart Skiwear for novice skiers. Our vision is to keep beginners on the snowfields. Our mission is to use innovative features and smart technology integration to make skiing safer, more ecologically friendly, and more linked. As a social enterprise, we also invest a portion of our profits in environmental protection, helping to tackle the problem of melting glaciers.