All information presented here is the students opinions based on answering a particular brief.

Team Members:

 

Leyi Sun

Managing Director

Shiyu Chen

Commercial

Luofei Li

Marketing Director

Jiaqi Li

Merchandising

Xiang Li

CSR

Jingyu Gu

Finance

Keywords

  • MULTI-CHANNEL EDUCATIONAL COMMUNITY
  • SELF-LOVE
  • BODY POSITIVITY

Summary

The fashion industry has historically set standards for body image, which is exacerbated by social media, leading to mental health issues and dissatisfaction with one's body. The proposed multichannel community, Hmmmm, aims to create a diverse and inclusive society, raising awareness of self-love, and promoting healthy living. Users can connect with others who may be facing similar struggles through our messaging page. Unlike fitness or healthcare website, which focus on a narrower range of offerings, Hmmmm is a comprehensive company, which combines online & offline products and services that fill the gap in the market and stand out from competitors.