Group Members:

Sin Woon Natalie Lee
Chia Chen Lin
Baijia Li
Haiyang Zhang
Liangliang Wu
Zhiya Zhang
Kanghui Chen

Keywords

  • PERSONALISATION
  • UP-CYCLING
  • EXPERIENTIAL

Summary

At Pawsitive Threads, we strive to redefine the bond between humans and their canine companions through bespoke, unique, and upcycled dog wear. 300,000 tonnes of clothing is thrown away each year from UK households, filling up our finite land. By repurposing unwanted human garments into custom-sized creations, we reduce waste while enriching the lives of dogs and their owners in a socially responsible and eco-conscious manner.