All information presented here is the students opinions based on answering a particular brief.

Team Members:

Click on the image to view the team member’s PDF or watch their video:

Yiming Ma
Managing Director

Christina Dong
Merchandising Director

Yi He
Market Research Director

Xueyi Ren
Finance Director

Jian Zhang
Commercial Director

Sisi Guo
Marketing Director

Keywords

  • FEMALE 15-35
  • WELLBEING
  • WEARABLE TECHNOLOGY

Summary

Despite growing demand, the UK yoga pant market does not cater to smart products. My Pants has seized this opportunity to position itself in the market, filling the gap by integrating wearable technology into its plus-line yoga pants. Our vision is to become the most useful, functional, and excellent smart yoga pants available in the market. Meanwhile, our product helps customers to adjust their yoga posture and breathing. The mission of our brand is to improve people’s health condition, lifestyle, and overall physical and psychchlogical performance well-being.