Full project on May 9th 2023! 

Team Members:

  • Lana Norman
  • Ella Cleary
  • Charlotte Bowyer
  • Daisy Fenton
  • Daisy Valiant
  • Lily Butcher

Keywords

  • INCLUSIVITY
  • DIVERSIFICATION
  • RE-BRAND

Summary

Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. The brand needs to look at an increased sizing strategy, innovating materials and manufacturing processes whilst diversifying both models and in-store employees. This will include revised marketing campaigns to reach the new target audiences and satisfy the rising demands of consumers whilst still appealing to their existing market.