{"id":1439,"date":"2016-06-22T13:44:19","date_gmt":"2016-06-22T12:44:19","guid":{"rendered":"http:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/?p=1439"},"modified":"2016-06-22T13:44:19","modified_gmt":"2016-06-22T12:44:19","slug":"after-uni-with-amy-nicholson-part-2","status":"publish","type":"post","link":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/","title":{"rendered":"After Uni with Amy Nicholson (Part 2)"},"content":{"rendered":"

Hi all. It\u2019s now a whole year since I finished my degree in Fashion and Textile Retailing<\/a>\u00a0with the School of Materials<\/a>\u00a0and I have fond memories of the final stages of the course. The deadlines, the all-nighters, the excitement of the DFB Degree Show<\/a>, and, eventually, the relief of the Materials Ball and knowing I had done all I could in my degree. All that was left was to wait for my results!<\/p>\n

\"Amy's
Amy’s profile picture with The Future Laboratory, courtesy of @dmcgofficial<\/figcaption><\/figure>\n

In September 2015 I started a year-long graduate scheme at a consumer insight and trend forecasting consultancy. The company helps brands from various sectors, including Michael Kors, Google, and Jameson\u2019s, future-proof their businesses.<\/p>\n

During the scheme I have been moving around the different areas of the business to gain a full understanding of how each department contributes to our deliverables. I took on the role of Client Services Manager as my first position, becoming a point of contact for clients and helping them to understand our future trends information. In this role I was researching and pulling together information from our vast database of insight to create a relevant package for clients. These packages would help them to better understand their consumers. Some of the more unusual requests I received included researching the future of milk and mattresses!<\/p>\n

After Client Services I worked on the editorial branch of the business, known as LS:N Global<\/a>. This is similar to WSGN<\/a>, but with a wider breadth of sectors such as beauty and fragrance, food and drink, and retail. This role gave me a chance to develop my writing skills as I submitted daily articles on the latest innovations and also wrote longer thought-leadership pieces. As part of the editorial team I was required to pitch stories on a daily basis. This required long hours of research and a constant refresh of the latest innovations.<\/p>\n

The knowledge gained during my degree came in very useful during the editorial part of my graduate scheme, providing many insights into the articles I wrote. I have written long-form articles on the rise of Athleisure and the current state of luxury brands adopting a fast-fashion mentality. The main highlights for me were the interviewing of CEOs of tech start-ups like Mondo and getting the inside scoop on Athleisure from the founders of Lulelemon sister company Kit and Ace.<\/p>\n

I was also fortunate enough to discuss the future of the traditional fashion calendar with Pascal Morand. Pascal is the Executive President of the f\u00e9d\u00e9ration\u00a0fran\u00e7aise de la Couture, du Pr\u00eat-\u00e0-porter des Couturiers et des Cr\u00e9ateurs de mode \u2013 the French equivalent of the British Fashion Council. In my role as a journalist I was also give press access to report on shows that brought together retail experts to discuss the latest innovations. These included summits like FashTech 2016.<\/p>\n

\"Company-wide
Company-wide ‘Eat Together’ with the editorial team, courtesy of @dmcgofficial<\/figcaption><\/figure>\n

After three months of working on the editorial arm of the business I moved into a new role in Strategy, working on bespoke strategic direction for clients. I was assigned one particular project, working with a major broadcaster with a digital-only youth channel who needed direction on how to conduct their marketing strategy. \u00a0As part of this work I was researching the future of digital entertainment and communication to a youth audience. This is a hugely exciting project to be a part of as the media landscape is changing at such a fast pace. \u00a0If you consider that Snapchat is only five years old and has just overtaken Facebook with daily video views of over 10bn, helping brands communicate in a new digital age is imperative to their future success. Alongside advances like Facebook Live, and with a wider adoption of AR & VR, traditional media and broadcasting companies cannot afford to ignore these major changes in how consumers engage with digital media.<\/p>\n

Having proven myself to be hard working and capable in my graduate role, I have been offered a permanent position as Junior Researcher with the Strategy team! As a company that covers 14 different sectors, my research is fascinating and can span hospitality, financial services, and Japanese beauty trends all in one week. I look forward to the next challenge that my new role throws at me and I hope to keep you updated in the ever changing world of trend forecasting!<\/p>\n

Thanks for reading.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hi all. It\u2019s now a whole year since I finished my degree in Fashion and Textile Retailing\u00a0with the School of Materials\u00a0and I have fond memories of the final stages of the course. The deadlines, the all-nighters, the excitement of the DFB Degree Show, and, eventually, the relief of the Materials Ball and knowing I had […]<\/p>\n","protected":false},"author":6,"featured_media":1444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[116,122,133,218],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alumni","tag-fashion","tag-fashion-retail","tag-graduate-scheme","tag-school-of-materials","entry"],"yoast_head":"\nAfter Uni with Amy Nicholson (Part 2) - Department of Materials Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After Uni with Amy Nicholson (Part 2) - Department of Materials Blog\" \/>\n<meta property=\"og:description\" content=\"Hi all. It\u2019s now a whole year since I finished my degree in Fashion and Textile Retailing\u00a0with the School of Materials\u00a0and I have fond memories of the final stages of the course. The deadlines, the all-nighters, the excitement of the DFB Degree Show, and, eventually, the relief of the Materials Ball and knowing I had […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Department of Materials Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T12:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/wp-content\/uploads\/sites\/38\/2016\/06\/The-Future-Lab-profile-blog.jpg\" \/>\n<meta name=\"author\" content=\"Aubrey Scully\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aubrey Scully\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/\"},\"author\":{\"name\":\"Aubrey Scully\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#\\\/schema\\\/person\\\/9fdfb2be6c28c408fe1bac405e3c5ce4\"},\"headline\":\"After Uni with Amy Nicholson (Part 2)\",\"datePublished\":\"2016-06-22T12:44:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2016\\\/06\\\/Cover-Photo2.jpg\",\"keywords\":[\"Fashion\",\"Fashion retail\",\"Graduate Scheme\",\"School of Materials\"],\"articleSection\":[\"Alumni\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/\",\"name\":\"After Uni with Amy Nicholson (Part 2) - Department of Materials Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2016\\\/06\\\/Cover-Photo2.jpg\",\"datePublished\":\"2016-06-22T12:44:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2016\\\/06\\\/Cover-Photo2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2016\\\/06\\\/Cover-Photo2.jpg\",\"width\":800,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/2016\\\/06\\\/22\\\/after-uni-with-amy-nicholson-part-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"After Uni with Amy Nicholson (Part 2)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/\",\"name\":\"Department of Materials Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#organization\",\"name\":\"Department of Materials Blog\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2018\\\/05\\\/university-of-manchester.png\",\"contentUrl\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2018\\\/05\\\/university-of-manchester.png\",\"width\":206,\"height\":86,\"caption\":\"Department of Materials Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/#\\\/schema\\\/person\\\/9fdfb2be6c28c408fe1bac405e3c5ce4\",\"name\":\"Aubrey Scully\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff1ef31d519d6e229da98d2eda33f2bbd43247ae3ef0a0d83da48f6f828c3c64?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff1ef31d519d6e229da98d2eda33f2bbd43247ae3ef0a0d83da48f6f828c3c64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff1ef31d519d6e229da98d2eda33f2bbd43247ae3ef0a0d83da48f6f828c3c64?s=96&d=mm&r=g\",\"caption\":\"Aubrey Scully\"},\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/materials-blog\\\/author\\\/msgssas3\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"After Uni with Amy Nicholson (Part 2) - Department of Materials Blog","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"After Uni with Amy Nicholson (Part 2) - Department of Materials Blog","og_description":"Hi all. It\u2019s now a whole year since I finished my degree in Fashion and Textile Retailing\u00a0with the School of Materials\u00a0and I have fond memories of the final stages of the course. The deadlines, the all-nighters, the excitement of the DFB Degree Show, and, eventually, the relief of the Materials Ball and knowing I had […]","og_url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/","og_site_name":"Department of Materials Blog","article_published_time":"2016-06-22T12:44:19+00:00","og_image":[{"url":"https:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/wp-content\/uploads\/sites\/38\/2016\/06\/The-Future-Lab-profile-blog.jpg","type":"","width":"","height":""}],"author":"Aubrey Scully","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aubrey Scully","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#article","isPartOf":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/"},"author":{"name":"Aubrey Scully","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#\/schema\/person\/9fdfb2be6c28c408fe1bac405e3c5ce4"},"headline":"After Uni with Amy Nicholson (Part 2)","datePublished":"2016-06-22T12:44:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/"},"wordCount":758,"commentCount":0,"publisher":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#organization"},"image":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2016\/06\/Cover-Photo2.jpg","keywords":["Fashion","Fashion retail","Graduate Scheme","School of Materials"],"articleSection":["Alumni"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/","url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/","name":"After Uni with Amy Nicholson (Part 2) - Department of Materials Blog","isPartOf":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#primaryimage"},"image":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2016\/06\/Cover-Photo2.jpg","datePublished":"2016-06-22T12:44:19+00:00","breadcrumb":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#primaryimage","url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2016\/06\/Cover-Photo2.jpg","contentUrl":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2016\/06\/Cover-Photo2.jpg","width":800,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/2016\/06\/22\/after-uni-with-amy-nicholson-part-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/"},{"@type":"ListItem","position":2,"name":"After Uni with Amy Nicholson (Part 2)"}]},{"@type":"WebSite","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#website","url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/","name":"Department of Materials Blog","description":"","publisher":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#organization","name":"Department of Materials Blog","url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2018\/05\/university-of-manchester.png","contentUrl":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2018\/05\/university-of-manchester.png","width":206,"height":86,"caption":"Department of Materials Blog"},"image":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/#\/schema\/person\/9fdfb2be6c28c408fe1bac405e3c5ce4","name":"Aubrey Scully","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ff1ef31d519d6e229da98d2eda33f2bbd43247ae3ef0a0d83da48f6f828c3c64?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff1ef31d519d6e229da98d2eda33f2bbd43247ae3ef0a0d83da48f6f828c3c64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff1ef31d519d6e229da98d2eda33f2bbd43247ae3ef0a0d83da48f6f828c3c64?s=96&d=mm&r=g","caption":"Aubrey Scully"},"url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/author\/msgssas3\/"}]}},"jetpack_featured_media_url":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-content\/uploads\/sites\/12\/2016\/06\/Cover-Photo2.jpg","_links":{"self":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":0,"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/materials-blog\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}