fashion marketing
Window shopping – how our Fashion students are giving back
Welcome to Materials 7 February 2018
First year Fashion Business students have been using their fashion styling and visual merchandising skills to create eye-catching and appealing window and in-store displays from donated clothing at the British Heart Foundation (BHF) charity shop in Stretford Mall. Students were first of all given a mini-lecture on visual merchandising principles by Stephen Doyle, Senior Lecturer […]
Read this before you go sales shopping: the environmental costs of fast fashion
Materials World 8 January 2018
Dr Patsy Perry, Senior Lecturer in Fashion Marketing, warns of the damage fast fashion is having on the environment. Do we need to return to a Make Do and Mend mentality?