{"id":602,"date":"2022-04-06T15:35:49","date_gmt":"2022-04-06T14:35:49","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=602"},"modified":"2022-04-06T15:35:49","modified_gmt":"2022-04-06T14:35:49","slug":"easihike","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/easihike\/","title":{"rendered":"Business Project: EASIHIKE"},"content":{"rendered":"<div id=\"pl-602\" class=\"panel-layout\">\n<div id=\"pg-602-0\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;bottom_margin&quot;:&quot;30px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;30px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div style=\"padding-bottom: 30px\" class=\"panel-row-style panel-row-style-for-602-0\">\n<div id=\"pgc-602-0-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"1\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-602-1\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;40px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div style=\"padding-bottom: 40px\" class=\"panel-row-style panel-row-style-for-602-1\">\n<div id=\"pgc-602-1-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"1\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-602-2\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;40px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div style=\"padding-bottom: 40px\" class=\"panel-row-style panel-row-style-for-602-2\">\n<div id=\"pgc-602-2-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.15\"><\/div>\n<div id=\"pgc-602-2-1\" class=\"panel-grid-cell panel-grid-cell-mobile-last\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;vertical_alignment&quot;:&quot;auto&quot;}\" data-weight=\"0.7\">\n<div id=\"panel-602-2-1-0\" class=\"so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">[siteorigin_widget class=&#8221;WP_Widget_Custom_HTML&#8221;][\/siteorigin_widget]<\/div>\n<\/div>\n<div id=\"pgc-602-2-2\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.15\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-602-3\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_left&quot;:&quot;40px&quot;,&quot;padding_right&quot;:&quot;40px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div style=\"padding-left: 40px;padding-right: 40px\" class=\"panel-row-style panel-row-style-for-602-3\">\n<div id=\"pgc-602-3-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-602-3-0-0\" class=\"so-panel widget widget_sow-button panel-first-child\" data-index=\"1\" data-style=\"{&quot;padding&quot;:&quot;0px 0px 20px 20px&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;,&quot;margin&quot;:&quot;0px 0px 0px 0px&quot;}\">\n<div class=\"panel-widget-style panel-widget-style-for-602-3-0-0\">[siteorigin_widget class=&#8221;SiteOrigin_Widget_Button_Widget&#8221;][\/siteorigin_widget]<\/div>\n<\/div>\n<div id=\"panel-602-3-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"2\" data-style=\"{&quot;padding&quot;:&quot;10px 0px 0px 0px&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"panel-widget-style panel-widget-style-for-602-3-0-1\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-602-3-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"3\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<div class=\"divider\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-602-3-0-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"4\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-602-3-0-4\" class=\"so-panel widget widget_siteorigin-panels-builder\" data-index=\"5\" data-style=\"{&quot;padding&quot;:&quot;20px 0px 0px 0px&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;,&quot;font_color&quot;:&quot;#000000&quot;}\">\n<div class=\"panel-widget-style panel-widget-style-for-602-3-0-4\">\n<div id=\"pl-w643fa8eb7c0f7\" class=\"panel-layout\">\n<div id=\"pg-w643fa8eb7c0f7-0\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-w643fa8eb7c0f7-0-0\" class=\"panel-grid-cell\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;vertical_alignment&quot;:&quot;auto&quot;}\" data-weight=\"0.25\">\n<div id=\"panel-w643fa8eb7c0f7-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4>Yizhuo Wang<\/h4>\n<p>Managing director<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-w643fa8eb7c0f7-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><strong>Xi Zhao<\/strong><\/h4>\n<p>Merchandising Director<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-w643fa8eb7c0f7-0-1\" class=\"panel-grid-cell\" data-weight=\"0.25\">\n<div id=\"panel-w643fa8eb7c0f7-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"2\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><strong>Yilin Jin<\/strong><\/h4>\n<p>Marketing Communications Director<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-w643fa8eb7c0f7-0-1-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"3\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><strong>Zebang Wang<\/strong><\/h4>\n<p>Financial Operations Manager<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-w643fa8eb7c0f7-0-2\" class=\"panel-grid-cell\" data-weight=\"0.25\">\n<div id=\"panel-w643fa8eb7c0f7-0-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><strong>Yuhao Liu<\/strong><\/h4>\n<p>Marketing Communications Director<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-w643fa8eb7c0f7-0-2-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"5\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><strong>Zheng Xue<\/strong><\/h4>\n<p>EDI\/CSR Officer<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-w643fa8eb7c0f7-0-3\" class=\"panel-grid-cell\" data-weight=\"0.25\">\n<div id=\"panel-w643fa8eb7c0f7-0-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"6\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><strong>Tiannuo Chen<\/strong><\/h4>\n<p>Commercial Director<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-602-3-0-5\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;,&quot;margin&quot;:&quot;0px 0px 10px 0px&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul class=\"upper\">\n<li><strong>Sustainability<\/strong><\/li>\n<li><strong>Convenience<\/strong><\/li>\n<li><strong>Rental<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-602-3-0-6\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"7\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>EasiHike Makes Hiking Easy! Our vision is to lower the barriers to participation in hiking by offering a complete range of high-end hiking equipment rental and guidance services, and to attract more potential consumers to this sustainable model of rent-to-own consumption.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[siteorigin_widget class=&#8221;WP_Widget_Custom_HTML&#8221;][\/siteorigin_widget] [siteorigin_widget class=&#8221;SiteOrigin_Widget_Button_Widget&#8221;][\/siteorigin_widget] All information presented here is the students opinions based on answering a particular brief. Team Members: &nbsp; Yizhuo Wang Managing director Xi Zhao Merchandising Director Yilin Jin Marketing Communications Director Zebang Wang Financial Operations Manager Yuhao Liu Marketing Communications Director Zheng Xue EDI\/CSR Officer Tiannuo Chen Commercial Director Keywords Sustainability Convenience [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-602","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Project: EASIHIKE - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/easihike\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Project: EASIHIKE - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"[siteorigin_widget class=&#8221;WP_Widget_Custom_HTML&#8221;][\/siteorigin_widget] [siteorigin_widget class=&#8221;SiteOrigin_Widget_Button_Widget&#8221;][\/siteorigin_widget] All information presented here is the students opinions based on answering a particular brief. 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