{"id":5202,"date":"2026-05-08T12:29:59","date_gmt":"2026-05-08T11:29:59","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/?page_id=5202"},"modified":"2026-05-11T14:36:40","modified_gmt":"2026-05-11T13:36:40","slug":"fashion-project-lululemon-2","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-lululemon-2\/","title":{"rendered":"Fashion Project: lululemon"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-abafbc0d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Lululemon-2.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=260511236\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Lululemon-2.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61\" style=\"color:#7f7f7f\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-8e90d846f7ef157f1a7e68afc962c3de\"><strong>Tianle Yuan<\/strong><br><strong>Jiayi Fan<\/strong><br><strong>Zhuoyang Fu<\/strong><br><strong>Yifei Zhang<\/strong><br><strong>Keying Zhu<\/strong><br><strong>Shangzhe Li<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-b26c89f79f4e83554f549d4b87e63f63\">\n<li>Modern growth strategy<\/li>\n\n\n\n<li>Functional Multipurpose Activewear<\/li>\n\n\n\n<li>Digital Integration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fc86661797751d2c2144e05185cb70b7\" style=\"color:#7f7f7f\">This project proposes a new approach in the development of a modern growth stratgey for Lululemon. The focus was on growing the brand beyond its yoga-centric image to a new positioning as a performance and lifestyle brand. It\u2019s a concept that\u2019s driven by consumer trends in global athleisure market, which are increasingly focused on functional, multipurpose activewear, inclusive brand scope and digitally integrated retail experiences. Other issues discussed in the report include reach (audience), changing fitness trends and responsiveness of supply chains.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61\" style=\"color:#7f7f7f\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Team Members: Tianle YuanJiayi FanZhuoyang FuYifei ZhangKeying ZhuShangzhe Li Keywords Summary This project proposes a new approach in the development of a modern growth stratgey for Lululemon. The focus was on growing the brand beyond its yoga-centric image to a new positioning as a performance and lifestyle brand. It\u2019s a concept that\u2019s driven by consumer [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5202","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: lululemon - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-lululemon-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: lululemon - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Team Members: Tianle YuanJiayi FanZhuoyang FuYifei ZhangKeying ZhuShangzhe Li Keywords Summary This project proposes a new approach in the development of a modern growth stratgey for Lululemon. 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