{"id":494,"date":"2022-04-05T13:10:03","date_gmt":"2022-04-05T12:10:03","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=494"},"modified":"2025-01-02T14:15:19","modified_gmt":"2025-01-02T14:15:19","slug":"fashion-project-weekday","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-weekday\/","title":{"rendered":"Fashion Project: Girlfriend Collective Strategic Brand Development"},"content":{"rendered":"
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\n\tAll information presented here is the students opinions based on answering a particular brief.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Team Members:<\/span><\/h4>\n

Romy Muscroft
\nAmy Vaughan
\nSameera Mehta
\nKhushi Dua
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Keywords<\/span><\/h4>\n
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  • Innovate<\/strong><\/li>\n
  • Captivate<\/strong><\/li>\n
  • Rejuvenate <\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Summary<\/span><\/h4>\n

    Established in 2016, Girlfriend Collective is a sustainable athletic and loungewear brand that specialise in utilising recycled materials such as polyester, discarded fishing nets, and used water bottles to craft their pieces. <\/p>\n

    Considering the anticipated growth of the sportswear industry, we have devised 3 strategies aimed at enhancing Girlfriend Collective’s brand awareness and competitiveness amidst the saturated market:<\/p>\n

    1.\tEstablish a physical presence: Introduce pop-up shops featuring cutting-edge technology like VR mirrors and an exclusive in-store app, enriching the personalisation of the consumer experience by harnessing big data.
    \n2.\tProduct range development: Diverge from conventional neutral colour palette and introduce a collection showcasing bold patterns and vibrant colours.
    \n3.\tImprove marketing communications: Increase all promotional efforts to engage with target audience.\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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