{"id":490,"date":"2022-04-05T11:48:59","date_gmt":"2022-04-05T10:48:59","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=490"},"modified":"2022-04-05T11:48:59","modified_gmt":"2022-04-05T10:48:59","slug":"fashion-project-ralph-lauren","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ralph-lauren\/","title":{"rendered":"Fashion Project: Ralph Lauren"},"content":{"rendered":"<div id=\"pl-490\" class=\"panel-layout\">\n<div id=\"pg-490-0\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;bottom_margin&quot;:&quot;30px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;30px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center 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data-weight=\"0.198067010309\">\n<div id=\"panel-490-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-490-2-2\" class=\"panel-grid-cell\" data-weight=\"0.0221649484536\">\n<div id=\"panel-490-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" 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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-490-4\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_left&quot;:&quot;40px&quot;,&quot;padding_right&quot;:&quot;40px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div style=\"padding-left: 40px;padding-right: 40px\" class=\"panel-row-style panel-row-style-for-490-4\">\n<div id=\"pgc-490-4-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-490-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" data-style=\"{&quot;padding&quot;:&quot;10px 0px 0px 0px&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"panel-widget-style panel-widget-style-for-490-4-0-0\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-490-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<div class=\"divider\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-490-4-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Shuhan Li<br \/>\nHanze Li<br \/>\nWanjin Luo<br \/>\nYiren Qu<br \/>\nChek Man Chelsea Tang<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"panel-490-4-0-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"7\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;,&quot;margin&quot;:&quot;0px 0px 10px 0px&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul class=\"upper\">\n<li><strong>Sub-brand <\/strong><\/li>\n<li><strong>Innovation<\/strong><\/li>\n<li><strong>Transformation<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-490-4-0-4\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"8\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>This project for Ralph Lauren is all about transforming the brand through creating a new sub brand that\u2019s more relevant to the younger consumer group of Gen Z, emphasising on brand\u2019s sustainability efforts to meet consumers\u2019 changing demands, adopt digital innovation as well as boosting marketing activities across social media platforms in order to better interact, engage and communicate with the customers. Starting from 2022 A\/W season up to 2027 A\/W season using a proposed future timeline.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size All information presented here is the students opinions based on answering a particular brief. Team Members: Shuhan Li Hanze Li Wanjin Luo Yiren Qu Chek Man Chelsea Tang Keywords Sub-brand Innovation Transformation Summary This project for Ralph Lauren is all about transforming [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-490","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: Ralph Lauren - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ralph-lauren\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Ralph Lauren - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size All information presented here is the students opinions based on answering a particular brief. 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