{"id":484,"date":"2022-04-05T11:02:06","date_gmt":"2022-04-05T10:02:06","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=484"},"modified":"2022-04-05T11:02:06","modified_gmt":"2022-04-05T10:02:06","slug":"fashion-project-brandy-melville","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-brandy-melville\/","title":{"rendered":"Fashion Project: Stone Island Strategic Development Report"},"content":{"rendered":"
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All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team Members:<\/span><\/h4>\n


\nGeorgia Langton
\nGrace Duxbury
\nGrace Polston
\nAlice Hanscomb
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Keywords<\/span><\/h4>\n
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  • Expand <\/strong><\/li>\n
  • Enhance <\/strong><\/li>\n
  • Redefine <\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Summary<\/span><\/h4>\n

    Soon after being established in 1982, Stone Island attained a strong association with football hooliganism and has since faced difficulty in altering this perception. After being acquired by the Moncler Group in 2018, repositioning Stone Island within the \u2018new vision of luxury\u2019 has been identified as a goal. The implementation of four market development strategies will support this focus by expanding the target audience, enhancing its product portfolio, subsequently redefining the brand image. This will strengthen the brand\u2019s presence in the luxury market, providing incremental change to its overall image.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Click the fullscreen icon below     to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. 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