{"id":478,"date":"2022-04-05T10:46:10","date_gmt":"2022-04-05T09:46:10","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=478"},"modified":"2026-03-20T11:08:29","modified_gmt":"2026-03-20T11:08:29","slug":"fashion-project-jack-wills","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/","title":{"rendered":"Fashion Project: Jack Wills"},"content":{"rendered":"\n
\n\n \n
\n [INSERT YOUR SHORTCODE HERE]\n <\/div>\n\n \n

\n All information presented here is the students opinions based on answering a particular brief.\n <\/p>\n\n \n

Team Members:<\/h3>\n

\n 1 Caicai Yang
\n 2 Jiayi Li
\n 3 Shuyi Guo
\n 4 Zixun Liao\n <\/p>\n\n \n

Keywords<\/h3>\n
    \n
  • COPY<\/li>\n
  • Innovation<\/li>\n
  • Digitalization<\/li>\n <\/ul>\n\n \n

    Summary<\/h3>\n

    \n Project explored Ralph Lauren\u2019s brand strategy, focusing on its positioning as a timeless,\n unique and innovative luxury brand. By strategically reducing discount channels and emphasising\n premiumisation, the brand has strengthened its premium image while appealing to affluent consumers.\n Key strengths include a diverse product portfolio, strong credibility, and a consistent brand image\n across digital and physical touchpoints.\n <\/p>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    [INSERT YOUR SHORTCODE HERE] All information presented here is the students opinions based on answering a particular brief. Team Members: 1 Caicai Yang 2 Jiayi Li 3 Shuyi Guo 4 Zixun Liao Keywords COPY Innovation Digitalization Summary Project explored Ralph Lauren\u2019s brand strategy, focusing on its positioning as a timeless, unique and innovative luxury brand. […]<\/p>\n","protected":false},"author":68,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-478","page","type-page","status-publish","hentry"],"yoast_head":"\nFashion Project: Jack Wills - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Jack Wills - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"[INSERT YOUR SHORTCODE HERE] All information presented here is the students opinions based on answering a particular brief. 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