{"id":455,"date":"2022-04-05T10:11:06","date_gmt":"2022-04-05T09:11:06","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=455"},"modified":"2022-04-05T10:11:06","modified_gmt":"2022-04-05T09:11:06","slug":"fashion-project-hm","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-hm\/","title":{"rendered":"Fashion Project: Gap Strategic Development Report"},"content":{"rendered":"
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Team Members:<\/span><\/h4>\n

Sheridan Garside
\nAmelia Moore
\nAanuoluwa Oluleye
\nOlivia Shaw<\/p>\n

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Keywords<\/span><\/h4>\n
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  • Marketing<\/strong><\/li>\n
  • Reinvigorate<\/strong><\/li>\n
  • Sustainability<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Summary<\/span><\/h4>\n

    Gap has been a generational reference point since launching in 1969, having built a strong legacy synonymous with American fashion. However, Gaps popularity and prominence has recently diminished in the UK. They have become outdated due to an abundance of internal issues, lack of adaptation to societal change, and a confused target market. This project proposes that Gap must \u2018bridge the gap\u2019 between the brand and consumer. Gap can differentiate themselves through reinvigorating their identity, focussing on sustainability, and improving their apparel offering. They must also take advantage of the growing generation z and millennial consumer through improved marketing communications.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Click the fullscreen icon below     to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. 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