{"id":4315,"date":"2026-03-20T16:28:30","date_gmt":"2026-03-20T16:28:30","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=4315"},"modified":"2026-04-17T12:08:38","modified_gmt":"2026-04-17T11:08:38","slug":"fashion-project-stella-mccartney","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-stella-mccartney\/","title":{"rendered":"FASHION PROJECT: STELLA MCCARTNEY"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-abafbc0d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.6 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=2604171208\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ce25879e269061b411f7979319c251b2\" style=\"color:#7f7f7f\">Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0<a href=\"https:\/\/www.eventbrite.com\/e\/fashion-business-technology-class-of-2026-showcase-tickets-1984870312536?aff=ebdssbdestsearch&amp;_gl=1*1mbip15*_up*MQ..*_ga*Nzk0MzQxODYzLjE3NzM4NDA3MDI.*_ga_TQVES5V6SH*czE3NzM4NDA3MDEkbzEkZzAkdDE3NzM4NDA3MDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noreferrer noopener\">register<\/a>\u00a0now to be first in line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-e7ad095c10de7c567fcbebb4d47a9b1e\"><strong><strong>Mengjie&nbsp;Ge<br>Liuyuxuan&nbsp;Luo<br>Yang Gao<br>Yixian Xu<br>Xinqi&nbsp;Lin<br>Xintong&nbsp;Jiang<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-9f444b45a98359702f4d44bf2534a373\">\n<li>Sustainability<\/li>\n\n\n\n<li>Innovation<\/li>\n\n\n\n<li>Market Penetration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ef76611c9654e47eb7d03df3107aaa33\" style=\"color:#7f7f7f\">Stella McCartney is a private British luxury fashion brand founded in 2001 by Stella McCartney, the daughter of Paul McCartney (BoF, 2025). In December 2025, the company reported pre-tax losses of \u00a333.6m in 2024 compared to&nbsp;\u00a325m loss in the previous year with the total sales having fallen by 27% to only \u00a316m (Butler, 2025). This comes amid the brand\u2019s&nbsp;directors&nbsp;warnings that the company might run out of money by 2028, given that it has not made a pre-tax profit since 2017 (Butler, 2025).&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ffd33f72fc84fecc29e2915c9fc8bd58\" style=\"color:#7f7f7f\">Lasting financial losses and declining wholesale revenue, limited differentiation beyond sustainability, and product assortment that relies heavily on timeless pieces, which do not appeal for younger fashion consumers especially at the higher price point level are the key pain points&nbsp;identified&nbsp;through the brand strategy analysis. It is suggested that Stella McCartney should focus on enhancing product portfolio through innovation and trend-driven capsule collections, improving digital and omnichannel experience through AI-powered retail technologies, and expanding the brand\u2019s reach among younger consumers, while focusing on existing market development before expanding into the new ones.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. Team Members: Mengjie&nbsp;GeLiuyuxuan&nbsp;LuoYang GaoYixian XuXinqi&nbsp;LinXintong&nbsp;Jiang Keywords Summary Stella McCartney is a private British luxury fashion brand founded in 2001 by Stella McCartney, the daughter of Paul McCartney (BoF, 2025). In December 2025, the company reported pre-tax losses [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4315","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: STELLA MCCARTNEY - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-stella-mccartney\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: STELLA MCCARTNEY - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. Team Members: Mengjie&nbsp;GeLiuyuxuan&nbsp;LuoYang GaoYixian XuXinqi&nbsp;LinXintong&nbsp;Jiang Keywords Summary Stella McCartney is a private British luxury fashion brand founded in 2001 by Stella McCartney, the daughter of Paul McCartney (BoF, 2025). 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Team Members: Mengjie&nbsp;GeLiuyuxuan&nbsp;LuoYang GaoYixian XuXinqi&nbsp;LinXintong&nbsp;Jiang Keywords Summary Stella McCartney is a private British luxury fashion brand founded in 2001 by Stella McCartney, the daughter of Paul McCartney (BoF, 2025). 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