{"id":4313,"date":"2026-03-20T16:27:14","date_gmt":"2026-03-20T16:27:14","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=4313"},"modified":"2026-05-08T14:17:55","modified_gmt":"2026-05-08T13:17:55","slug":"fashion-project-burberry","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-burberry\/","title":{"rendered":"FASHION PROJECT: BURBERRY BRAND STRATEGY"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-96d81ce1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Burberry.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=260508217\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Burberry.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61 wp-block-paragraph\" style=\"color:#7f7f7f\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-b4dee2fef9a0245f3725072586db0f6e wp-block-paragraph\"><strong><strong>Xiaofeng Wang<br>Jiaqi Hu<br>Yunxi Shu<br>Junbin&nbsp;Luo<br>Qihe&nbsp;Li<br>Leyi Chen<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-f67e42212ec33082f8a515715ef0317b\">\n<li>Heritage Luxury&nbsp;<\/li>\n\n\n\n<li>Brand Consistency<\/li>\n\n\n\n<li>Market Penetration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-22a9248f4ef5e04302daccabd49dcb23 wp-block-paragraph\" style=\"color:#7f7f7f\">Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). The company has been struggling with sales drop over the last couple of years however it has reported third quarter 2025 revenue and store sales growth due to the strategy shifting back to focus on the core brand\u2019s heritage products like trench coats, scarves, and bags (Reid and&nbsp;Aripaka, 2026). The analysis identified such core challenges as inconsistent brand execution and diluted focus across product categories and&nbsp; the risk of losing relevance among younger consumers by focusing heavily on heritage products and suggested the strategic solutions to continue implementing the \u201cBurberry Forward\u201d strategy, expand the entry-level leather goods and accessories, while enhancing the digital and omnichannel customer experience.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Team Members: Xiaofeng WangJiaqi HuYunxi ShuJunbin&nbsp;LuoQihe&nbsp;LiLeyi Chen Keywords Summary Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). The company has been struggling with sales drop over the last couple of years however it has reported third quarter 2025 revenue and store sales growth [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4313","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: BURBERRY BRAND STRATEGY - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-burberry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: BURBERRY BRAND STRATEGY - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Team Members: Xiaofeng WangJiaqi HuYunxi ShuJunbin&nbsp;LuoQihe&nbsp;LiLeyi Chen Keywords Summary Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). 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