{"id":4313,"date":"2026-03-20T16:27:14","date_gmt":"2026-03-20T16:27:14","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=4313"},"modified":"2026-04-17T11:55:38","modified_gmt":"2026-04-17T10:55:38","slug":"fashion-project-burberry","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-burberry\/","title":{"rendered":"FASHION PROJECT: BURBERRY BRAND STRATEGY"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-abafbc0d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.6 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=2604171155\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-771caf70239f9ed4a721a7f96729dd00\" style=\"color:#7f7f7f\">Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and <a href=\"https:\/\/www.eventbrite.com\/e\/fashion-business-technology-class-of-2026-showcase-tickets-1984870312536?aff=ebdssbdestsearch&amp;_gl=1*1mbip15*_up*MQ..*_ga*Nzk0MzQxODYzLjE3NzM4NDA3MDI.*_ga_TQVES5V6SH*czE3NzM4NDA3MDEkbzEkZzAkdDE3NzM4NDA3MDEkajYwJGwwJGgw\">register<\/a> now to be first in line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-b4dee2fef9a0245f3725072586db0f6e\"><strong><strong>Xiaofeng Wang<br>Jiaqi Hu<br>Yunxi Shu<br>Junbin&nbsp;Luo<br>Qihe&nbsp;Li<br>Leyi Chen<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-f67e42212ec33082f8a515715ef0317b\">\n<li>Heritage Luxury&nbsp;<\/li>\n\n\n\n<li>Brand Consistency<\/li>\n\n\n\n<li>Market Penetration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-22a9248f4ef5e04302daccabd49dcb23\" style=\"color:#7f7f7f\">Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). The company has been struggling with sales drop over the last couple of years however it has reported third quarter 2025 revenue and store sales growth due to the strategy shifting back to focus on the core brand\u2019s heritage products like trench coats, scarves, and bags (Reid and&nbsp;Aripaka, 2026). The analysis identified such core challenges as inconsistent brand execution and diluted focus across product categories and&nbsp; the risk of losing relevance among younger consumers by focusing heavily on heritage products and suggested the strategic solutions to continue implementing the \u201cBurberry Forward\u201d strategy, expand the entry-level leather goods and accessories, while enhancing the digital and omnichannel customer experience.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and register now to be first in line. Team Members: Xiaofeng WangJiaqi HuYunxi ShuJunbin&nbsp;LuoQihe&nbsp;LiLeyi Chen Keywords Summary Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). The company has been struggling with [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4313","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: BURBERRY BRAND STRATEGY - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-burberry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: BURBERRY BRAND STRATEGY - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and register now to be first in line. Team Members: Xiaofeng WangJiaqi HuYunxi ShuJunbin&nbsp;LuoQihe&nbsp;LiLeyi Chen Keywords Summary Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). 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Team Members: Xiaofeng WangJiaqi HuYunxi ShuJunbin&nbsp;LuoQihe&nbsp;LiLeyi Chen Keywords Summary Burberry is a British luxury fashion brand that was founded in 1856 in Basingstoke, UK, by Thomas Burberry (Statista, 2025). 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