{"id":4307,"date":"2026-03-20T16:23:59","date_gmt":"2026-03-20T16:23:59","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=4307"},"modified":"2026-04-17T12:04:14","modified_gmt":"2026-04-17T11:04:14","slug":"fashion-project-vivienne-westwood","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-vivienne-westwood\/","title":{"rendered":"FASHION PROJECT: VIVIENNE WESTWOOD: WHERE HERITAGE MEETS REBELLION IN MODERN LUXURY"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-abafbc0d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=2604171204\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ce25879e269061b411f7979319c251b2\" style=\"color:#7f7f7f\">Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0<a href=\"https:\/\/www.eventbrite.com\/e\/fashion-business-technology-class-of-2026-showcase-tickets-1984870312536?aff=ebdssbdestsearch&amp;_gl=1*1mbip15*_up*MQ..*_ga*Nzk0MzQxODYzLjE3NzM4NDA3MDI.*_ga_TQVES5V6SH*czE3NzM4NDA3MDEkbzEkZzAkdDE3NzM4NDA3MDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noreferrer noopener\">register<\/a>\u00a0now to be first in line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-4b2335f1245c864c0fbceec043418089\"><strong><strong>Amy Lin<br>Xinyi Gao<br>Chenxi Li<br>Chengxi Yang<br>Hang Zhang<br>Wenzaixi Zhou<br>Qingyu Lu <\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-68aafaf8a7ccdd05131b1ef18e26b838\">\n<li>Punk Heritage<\/li>\n\n\n\n<li>Digital Story Telling<\/li>\n\n\n\n<li>Authenticity<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ae399d1184bb69b95c6d1787d4a027ed\" style=\"color:#7f7f7f\">Vivienne Westwood faces a significant strategic transition following the passing of its founder, whose punk ideology, activism, and rebellious design philosophy shaped the brand\u2019s distinctive identity. The key challenge is maintaining this authentic heritage while adapting to evolving luxury market expectations and engaging younger global consumers. This strategy focuses on reinforcing Vivienne Westwood\u2019s unique positioning as an activist luxury brand by reconnecting with its punk heritage, strengthening brand communication, and embedding sustainability more deeply within both brand storytelling and operational practices.<br>The proposed approach is structured around four strategic pillars:<br>\u25aa creative leadership<br>\u25aa digital storytelling<br>\u25aa Sustainability and circular fashion<br>\u25aa governance and innovation<br>By protecting archival heritage, expanding digital engagement, improving transparency, and institutionalising activist values within the organisation, Vivienne Westwood can maintain cultural relevance, strengthen consumer trust, and secure long-term competitive advantage in the global luxury fashion industry.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61\" style=\"color:#7f7f7f\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. Team Members: Amy LinXinyi GaoChenxi LiChengxi YangHang ZhangWenzaixi ZhouQingyu Lu Keywords Summary Vivienne Westwood faces a significant strategic transition following the passing of its founder, whose punk ideology, activism, and rebellious design philosophy shaped the brand\u2019s distinctive [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4307","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: VIVIENNE WESTWOOD: WHERE HERITAGE MEETS REBELLION IN MODERN LUXURY - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-vivienne-westwood\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: VIVIENNE WESTWOOD: WHERE HERITAGE MEETS REBELLION IN MODERN LUXURY - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. 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