{"id":4289,"date":"2026-03-20T16:11:14","date_gmt":"2026-03-20T16:11:14","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=4289"},"modified":"2026-04-17T12:06:34","modified_gmt":"2026-04-17T11:06:34","slug":"fashion-project-ganni-2","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/","title":{"rendered":"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-abafbc0d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.6 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=2604171206\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2026\/03\/Cream-Minimalist-Brand-Launching-Invitation-Instagram-Story.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ce25879e269061b411f7979319c251b2\" style=\"color:#7f7f7f\">Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0<a href=\"https:\/\/www.eventbrite.com\/e\/fashion-business-technology-class-of-2026-showcase-tickets-1984870312536?aff=ebdssbdestsearch&amp;_gl=1*1mbip15*_up*MQ..*_ga*Nzk0MzQxODYzLjE3NzM4NDA3MDI.*_ga_TQVES5V6SH*czE3NzM4NDA3MDEkbzEkZzAkdDE3NzM4NDA3MDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noreferrer noopener\">register<\/a>\u00a0now to be first in line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-c4e71ed9bba0eff175151949097c7652\"><strong><strong>Danruo&nbsp;Huang<br>Jinen Li<br>Meilin Liu<br>Yuxin Hong<br>Shuyi Yuan<br>Dian Jin<br>Yuanyuan Gu<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-8a2bb5400d404d0637be159dd2b632ec\">\n<li>Circularity<\/li>\n\n\n\n<li>Lifestyle<\/li>\n\n\n\n<li>Community Driven<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1deb0f378c4e9972f3b49293e108b0b0\" style=\"color:#7f7f7f\">GANNI has built a strong position in contemporary fashion through its playful Scandinavian aesthetic,&nbsp;engaged&nbsp;#GANNIGirls community, and growing focus on responsibility. However, inconsistent brand identity and reliance on trend-driven products limit long-term growth and everyday consumer engagement.&nbsp;This project proposes a shift from a fashion-led brand to a circular lifestyle ecosystem. By extending GANNI\u2019s design and sustainability ethos into daily-use categories, it aims to deepen consumer interaction, diversify revenue, and strengthen cultural relevance\u2014inviting audiences to explore how fashion can move beyond seasons into everyday life&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. Team Members: Danruo&nbsp;HuangJinen LiMeilin LiuYuxin HongShuyi YuanDian JinYuanyuan Gu Keywords Summary GANNI has built a strong position in contemporary fashion through its playful Scandinavian aesthetic,&nbsp;engaged&nbsp;#GANNIGirls community, and growing focus on responsibility. However, inconsistent brand identity and reliance [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4289","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. Team Members: Danruo&nbsp;HuangJinen LiMeilin LiuYuxin HongShuyi YuanDian JinYuanyuan Gu Keywords Summary GANNI has built a strong position in contemporary fashion through its playful Scandinavian aesthetic,&nbsp;engaged&nbsp;#GANNIGirls community, and growing focus on responsibility. However, inconsistent brand identity and reliance [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/\" \/>\n<meta property=\"og:site_name\" content=\"FBT Graduate Showcase 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T11:06:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-ganni-2\\\/\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-ganni-2\\\/\",\"name\":\"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY - FBT Graduate Showcase 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/#website\"},\"datePublished\":\"2026-03-20T16:11:14+00:00\",\"dateModified\":\"2026-04-17T11:06:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-ganni-2\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-ganni-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-ganni-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/#website\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/\",\"name\":\"FBT Graduate Showcase 2026\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY - FBT Graduate Showcase 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/","og_locale":"en_GB","og_type":"article","og_title":"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY - FBT Graduate Showcase 2026","og_description":"Student projects go live on Tuesday 12th May \u2014 explore what\u2019s coming and\u00a0register\u00a0now to be first in line. Team Members: Danruo&nbsp;HuangJinen LiMeilin LiuYuxin HongShuyi YuanDian JinYuanyuan Gu Keywords Summary GANNI has built a strong position in contemporary fashion through its playful Scandinavian aesthetic,&nbsp;engaged&nbsp;#GANNIGirls community, and growing focus on responsibility. However, inconsistent brand identity and reliance [&hellip;]","og_url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/","og_site_name":"FBT Graduate Showcase 2026","article_modified_time":"2026-04-17T11:06:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/","url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/","name":"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY - FBT Graduate Showcase 2026","isPartOf":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/#website"},"datePublished":"2026-03-20T16:11:14+00:00","dateModified":"2026-04-17T11:06:34+00:00","breadcrumb":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-ganni-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/"},{"@type":"ListItem","position":2,"name":"FASHION PROJECT: GANNI CIRCULAR LIFESTYLE STRATEGY"}]},{"@type":"WebSite","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/#website","url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/","name":"FBT Graduate Showcase 2026","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages\/4289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/comments?post=4289"}],"version-history":[{"count":4,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages\/4289\/revisions"}],"predecessor-version":[{"id":5011,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages\/4289\/revisions\/5011"}],"wp:attachment":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/media?parent=4289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}