{"id":4107,"date":"2026-02-18T16:10:30","date_gmt":"2026-02-18T16:10:30","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=4107"},"modified":"2026-03-20T10:52:53","modified_gmt":"2026-03-20T10:52:53","slug":"gucci","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/gucci\/","title":{"rendered":"fashion project: gucci"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-abafbc0d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2025\/05\/Road-to-rewear-Executive-summary-ID-11129547-1.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=2603201052\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/wp-content\/uploads\/sites\/54\/2025\/05\/Road-to-rewear-Executive-summary-ID-11129547-1.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-775df7623c179460d337dd49ad04f91a\" style=\"color:#7f7f7f\">All information presented here is the students opinions based on answering a particular brief.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-f31ca99f2590ddea22e79d37b926c263\">1<strong><strong>Caicai Yang<br>2Jiayi Li<br>3Shuyi Guo<br>4<br>Zixun Liao<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-38935b71569732e67d078853cbcad567\">\n<li>COPY <\/li>\n\n\n\n<li>Innovation<\/li>\n\n\n\n<li>Digitalization<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-07d5aa397ea02b7dbca8f27fff712eab\" style=\"color:#7f7f7f\">Project explored Ralph Lauren&#8217;s brand strategy, focusing on its positioning as a timeless, unique and innovative luxury brand. By strategically reducing discount channels and emphasising premiumisation, the brand has strengthened its premium image while appealing to affluent consumers. Key strengths include a diverse product portfolio, strong credibility, and a consistent brand image across digital and physical touchpoints. Challenges include saturation in the North American market and the need to balance tradition and innovation to appeal to younger generations such as Gen Z and Millennials. Future strategy will focus on expanding internationally, enhancing the digital experience, and leveraging collaborations and immersive retail to drive growth while maintaining its heritage of sophistication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>All information presented here is the students opinions based on answering a particular brief. Team Members: 1Caicai Yang2Jiayi Li3Shuyi Guo4Zixun Liao Keywords Summary Project explored Ralph Lauren&#8217;s brand strategy, focusing on its positioning as a timeless, unique and innovative luxury brand. By strategically reducing discount channels and emphasising premiumisation, the brand has strengthened its premium [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4107","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>fashion project: gucci - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/gucci\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fashion project: gucci - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"All information presented here is the students opinions based on answering a particular brief. 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