{"id":3382,"date":"2025-03-23T13:55:02","date_gmt":"2025-03-23T13:55:02","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=3382"},"modified":"2025-05-07T16:24:24","modified_gmt":"2025-05-07T15:24:24","slug":"fp12","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fp12\/","title":{"rendered":"Fashion Project: SKIMS \u2013 Redefining Diversity & Inclusivity"},"content":{"rendered":"
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All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team Members:<\/span><\/h4>\n

Xiaohuan Deng
\nYizhi Zhang
\nMengling Ma
\nZixin Murong
\nXiaoman Liu <\/strong><\/span><\/div>\n<\/div>\n<\/div>\n

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Keywords<\/span><\/h4>\n
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    Diversity<\/h5>\n<\/li>\n
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    Inclusivity<\/h5>\n<\/li>\n
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    Innovative<\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Summary<\/span><\/h4>\n

    SKIMS is a revolutionary shapewear and loungewear brand redefining modern comfort and inclusivity. Designed to fit all body types, SKIMS offers adaptive fit and innovative fabrics that enhance natural curves while ensuring all-day comfort. Our strategic brand direction focuses on sustainable materials, size versatility and technological advances in textile development. This project explores Skims’ meteoric rise, brand identity, and competitive positioning against giants like Spanx and Savage X Fenty. Learn how Skims leveraged celebrity influence, digital marketing and an understanding of consumer behaviour to achieve a $4 billion valuation. What are Skims’ strengths, weaknesses, opportunities and threats in the ever-changing fashion landscape? Gain insight into the strategic decisions that have propelled Skims to the forefront of the industry.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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