{"id":3374,"date":"2025-03-23T13:55:09","date_gmt":"2025-03-23T13:55:09","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=3374"},"modified":"2025-05-03T22:58:08","modified_gmt":"2025-05-03T21:58:08","slug":"fp8","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fp8\/","title":{"rendered":"Fashion Project: Gucci Brand Strategic Development"},"content":{"rendered":"
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All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team Members:<\/span><\/h4>\n

Tingyu Tan
\nYi Wu
\nSicheng Sun
\nShifei Tong
\nZixuan Wu <\/strong><\/span><\/div>\n<\/div>\n<\/div>\n

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Keywords<\/span><\/h4>\n
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    Market Diversification<\/h5>\n<\/li>\n
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    Digital Presence<\/h5>\n<\/li>\n
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    Sustainable Luxury<\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Summary<\/span><\/h4>\n

    This project explores Gucci\u2019s strategic positioning in the luxury market, analysing its strengths in tradition, bold design, digital innovation, and sustainability while addressing challenges like economic sensitivity and localisation. It examines key consumer segments and the need to expand Gucci\u2019s reach amid declining revenues. Additionally, it evaluates Gucci\u2019s digital transformation, including metaverse collaborations and AI-driven personalisation. The project highlights the tension between global consistency and regional demands, proposing strategies to balance timeless appeal with trend innovation while critiquing sustainability efforts. By analysing Gucci\u2019s omnichannel strategy and competition, it offers insights into sustaining luxury relevance in a shifting market.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Click the full screen icon below to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. 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