{"id":3368,"date":"2025-03-23T13:55:14","date_gmt":"2025-03-23T13:55:14","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=3368"},"modified":"2026-05-08T14:08:24","modified_gmt":"2026-05-08T13:08:24","slug":"fashion-project-lululemon","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-lululemon\/","title":{"rendered":"Fashion Project: Strategic Brand Development for Lululemon"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-96d81ce1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Individual-A4-2-Page-Executive-Summary-Group-E_compressed.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=260508208\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Individual-A4-2-Page-Executive-Summary-Group-E_compressed.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61 wp-block-paragraph\" style=\"color:#7f7f7f\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-04c26cb2eb9873f9752358ea47e64215 wp-block-paragraph\"><strong>Yetong Han<br>Zeyi Liu <br>Jiayin Wang <br>Shuhui Chen<br>Xinyi Cui <br>Xinman Feng <\/strong><\/p>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-e00d2f097baad7c13d42702370c01fb9 wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-4cb828813d17c937da0f41ad06809c31\">\n<li>Connected Wellness<\/li>\n\n\n\n<li>Visible Value<\/li>\n\n\n\n<li>Community Participation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f9ec7e0e79378e10cb67b0316a384023 wp-block-paragraph\" style=\"color:#7f7f7f\">Lululemon remains a leading premium athleisure brand with strong community equity, technical product credibility and global omnichannel reach (lululemon, 2025). However, rising competition and limited younger consumer participation are beginning to challenge its long-term growth (Piper Sandler, 2025). This report therefore recommends repositioning Lululemon toward a connected wellness ecosystem linking retail, digital community and innovation-led experiences (lululemon, 2025).<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61 wp-block-paragraph\" style=\"color:#7f7f7f\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Team Members: Yetong HanZeyi Liu Jiayin Wang Shuhui ChenXinyi Cui Xinman Feng Keywords Summary Lululemon remains a leading premium athleisure brand with strong community equity, technical product credibility and global omnichannel reach (lululemon, 2025). However, rising competition and limited younger consumer participation are beginning to challenge its long-term growth (Piper Sandler, 2025). This report therefore [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3368","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: Strategic Brand Development for Lululemon - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-lululemon\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Strategic Brand Development for Lululemon - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Team Members: Yetong HanZeyi Liu Jiayin Wang Shuhui ChenXinyi Cui Xinman Feng Keywords Summary Lululemon remains a leading premium athleisure brand with strong community equity, technical product credibility and global omnichannel reach (lululemon, 2025). However, rising competition and limited younger consumer participation are beginning to challenge its long-term growth (Piper Sandler, 2025). This report therefore [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-lululemon\/\" \/>\n<meta property=\"og:site_name\" content=\"FBT Graduate Showcase 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T13:08:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-lululemon\\\/\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-lululemon\\\/\",\"name\":\"Fashion Project: Strategic Brand Development for Lululemon - FBT Graduate Showcase 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/#website\"},\"datePublished\":\"2025-03-23T13:55:14+00:00\",\"dateModified\":\"2026-05-08T13:08:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-lululemon\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-lululemon\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/fashion-project-lululemon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-show\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion Project: Strategic Brand Development for Lululemon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/#website\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/\",\"name\":\"FBT Graduate Showcase 2026\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion Project: Strategic Brand Development for Lululemon - FBT Graduate Showcase 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-lululemon\/","og_locale":"en_GB","og_type":"article","og_title":"Fashion Project: Strategic Brand Development for Lululemon - FBT Graduate Showcase 2026","og_description":"Team Members: Yetong HanZeyi Liu Jiayin Wang Shuhui ChenXinyi Cui Xinman Feng Keywords Summary Lululemon remains a leading premium athleisure brand with strong community equity, technical product credibility and global omnichannel reach (lululemon, 2025). 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